Dan Jermyn
Title:Ā Chief Decision Scientist
Organization:Ā Commonwealth Bank of Australia
AI Highlight:Ā Led AI to save $100M+ in fraud, boost customer engagement
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Dan Jermyn helps lead CBA's efforts to harnessĀ artificial intelligence and data science to improveĀ customer outcomes. Since joining CBA in 2017,Ā Jermyn has spearheaded initiatives to apply AI,Ā machine learning, and behavioral economics toĀ enhance CBA's products, services, and decision-making.
A key focus for Jermyn has been developing CBA'sĀ generative AI capabilities. He recently unveiledĀ experiments using AI-powered chatbots to simulateĀ customer behaviors and test new products andĀ messaging. This allows CBA to rapidly prototypeĀ ideas and understand potential customer responsesĀ in a safe, scalable way before conducting live marketĀ research.
Under Jermyn's leadership, CBA has also launchedĀ initiatives like the CommBank Gen.ai studio to adaptĀ and customize AI models for the bank's specificĀ needs. He emphasizes the importance of ensuring AIĀ is developed and deployed responsibly, with a focusĀ on transparency and creating value for CBA'sĀ customers and communities. Jermyn's work aims toĀ position CBA as an AI leader in the financial servicesĀ industry.