Brand guidelines and assets
Our logo, colors, and typefaces, with the files and specs to use them.
Our logo
Clear and distinctive.
The download has web files (PNG in four sizes, SVG) and print files (AI, EPS, PDF), plus a CMYK set.
Primary colors
Summer Yellow, Light Gray, and Black are our core colors.
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Summer YellowHEX #FFDD00 · RGB 255 221 0 · CMYK 0 2 99 0 · PMS 108 C
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Light GrayHEX #F9F9F9 · RGB 249 249 249 · CMYK 10 7 5 0 · PMS Cool Gray 1 C
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BlackHEX #000000 · RGB 0 0 0 · CMYK 0 0 0 100 · PMS Black C
Secondary colors
The other yellows and grays and Dark Gray widen the palette, give colors a job, and let the signature yellows do theirs: highlight, call out, and guide the eye.
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Sunshine YellowThe logo accent · HEX #FFE600 · RGB 255 228 0 · CMYK 0 1 88 0 · PMS 107 C
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Medium YellowHEX #FFEB66 · RGB 255 235 102 · CMYK 1 0 79 0 · PMS 106 C
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Light Yellow 1HEX #FFF199 · RGB 255 241 153 · CMYK 2 0 59 0 · PMS 602 C
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Light Yellow 2HEX #FFF8CC · RGB 255 248 204 · CMYK 2 0 49 0 · PMS 601 C
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Light Gray 2HEX #EBEBEB · RGB 235 235 235 · CMYK 18 13 10 0 · PMS Cool Gray 3 C
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Medium Gray 1HEX #999999 · RGB 153 153 153 · CMYK 38 29 24 5 · PMS Cool Gray 7 C
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Medium Gray 2HEX #666666 · RGB 102 102 102 · CMYK 50 40 34 17 · PMS Cool Gray 9 C
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Dark GrayHEX #373630 · RGB 55 54 48 · CMYK 70 57 63 65 · PMS 447 C
Typography
DM SansHeaders and headlines. A modern, approachable face for headers, special paragraphs, quotes, and anywhere you want a bold statement. Weights: Regular, Medium, Semi-bold, Bold.Explore (opens in a new tab)InterBody text. Versatile and readable across contexts and devices. Weights: Regular, Medium, Semi-bold, Bold.Explore (opens in a new tab)DM MonoCaptions and annotations, for a precise, technical feel. Weights: Medium and Bold, always in uppercase.Explore (opens in a new tab)
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