BRAND KIT
H2O.ai Brand
Guidelines & Assets
Our Brand Logo
Our brand is our promise of trust, pride, excellence and integrity to our customers. Our H2O.ai corporate logo is the symbol that represents this promise.
The H2O.ai Color System
PRIMARY COLORS
H2O.ai has a set of 3 primary colors. Summer yellow, Light Gray, and Black are our brand's core colors.
Sunshine Yellow
PMS
108 C
CMYK
0 2 99 0
RGB
255 221 0
HEX
FFDD00
Light Gray
PMS
Cool Gray 1 C
CMYK
10 7 5 0
RGB
255 221 0
HEX
F9F9F9
Black
PMS
Black C
CMYK
0 0 0 100
RGB
0 0 0
HEX
000000
SECONDARY COLORS
The remaining Medium and light Yellows and Greys, Charcoal, and White help us diversify our color palette, allow us to use colors for functions, and help our signature yellows achieve their function to highlight, call out, and be a guidepost for our customer's eyes.
THE FONT DNA
Typography System
DM Sans
USE: HEADERS / HEADLINES
With a modern, approachable aesthetic that emphasizes clarity and impact, DM Sans sets the tone for headers, special paragraphs, quotes and anywhere you are looking to make a bold statement.
WEIGHTS
The recommended weight uses are Regular, Medium, Semi-bold, and Bold.
Inter
USE: BODY
Inter forms the foundation for body text, combining versatility and readability across different contexts and devices.
WEIGHTS
The recommended weight uses are Regular, Medium, Semi-bold, and Bold.
DM Mono
USE: CAPTIONS
DM Mono supports the system in captions and annotations, adding precision and a clean, technical feel that balances the overall typography.
WEIGHTS
The recommended weight is Medium, and Bold always in uppercase.
