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USE CASE

Promotion & Budget Optimization

Objective

This solution provides a deep understanding of different promotion channels at regional/national level, and optimal frequency of each of those promotions. The dramatic increase in the number of channels used, the complexity of these channels, the fast pace of change in the market itself, and the complexity of the decisions required, make it nearly impossible to manage without AI. Using AI and machine learning based algorithms, the promotion and budget optimization solution distils the ‘noise’ and matches financial goals with the marketing decisions required to attain them.

Outcome

Promotion and budget optimization solution, provides an in depth understanding of the optimal strategic direction to follow. It gives an enhanced value proposition identification along with competitor differentiation.

Business Value

The solution allows optimal resource and budget allocation for maximum market share, revenue and profit. It provides the ability to see which segments offer the most value and how to reach those segments to maximize growth.

H2O's AI and Data Approaches

This solution is powered by the H2O AI Cloud Driverless AI AutoML, H2O-3, and H2O.ai Wave. The data science approaches include genetic algorithm, advanced feature engineering, classification and regression algorithms, GLM, GBM, XGBoost, ensemble stacking, and various machine learning interpretability algorithms.

 

Resources

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