Case Studies
MarketShare: Optimizing Advertising with Big Data and H2O
"There is no limit to scaling with H2O."
Prateem Mandel
Technical Lead Architect
Use Cases
Advanced Analytics
Advertising Optimization
Overview of the Challenge
Digital log data used for marketing optimization is already in the terabytes and it is increasing rapidly. To develop meaningful analytics for clients the systems used by Marketshare needed scalable tools that would produce accurate results.