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Customer Stories

G5: Driving Marketing Performance with Machine Learning

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"AI to do AI is absolutely a watershed moment in our industry."

Martin Stein
Chief Product Officer

Use Cases

Advertising Optimization

Lead Scoring

Overview of the Challenge

Through the Intelligent Marketing Cloud, G5 helps customers optimize advertising and lead management to increase marketing efficiency and effectiveness. With a small product team, the pace of model creation, optimization and deployment became a barrier to innovation.