Macy’s: Optimizing Marketing and the Retail Experience
"With H2O we are able to build models quickly so we can find patterns that we can use right away"
Director, Advanced Analytics
Overview of the Challenge
Taking months to build models means that trends have to be long term or seasonal. If Macy's could take the model bulding process form weeks to days or even hours, they could find patterns that they could use this week or even for just a few days to increase sales or increase customer satisfaction.