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Case Studies

MarketShare: Optimizing Advertising with Big Data and H2O

marketshare logo marketshare logo

"There is no limit to scaling with H2O."

Prateem Mandel
Technical Lead Architect

Use Cases

Advanced Analytics

Advertising Optimization

Overview of the Challenge

Digital log data used for marketing optimization is already in the terabytes and it is increasing rapidly. To develop meaningful analytics for clients the systems used by Marketshare needed scalable tools that would produce accurate results.