Marketing
AI for Marketing
Overview
AI Transformation in Marketing
For marketing teams and marketing technology firms, finding and cultivating valuable customers is the key to building a profitable business. Leading companies know that personalized customer experiences and streamlined operations are key to their success. Companies that are making extensive use of AI are reaping the benefits of increased customer satisfaction and loyalty while improving operations which adds to their bottom line.
H2O.ai Use Cases
Increasing Sales
Cross-sell and upsell
Next best offer
Promotions
Next Best Customer
Funnel predictions
Targeted campaigns
Next best action
Customer Loyalty
Personalization
Recommendations
Smart segmentation
Marketing Optimizations
Ad placements
Marketing investments
Related Case Studies
AI to do AI is absolutely a watershed moment in our industry.”
Martin Stein, Chief Product Officer, G5
With H2O Driverless AI, we have seen improvements in the models and the results we were able to deliver for our clients. In one case we saw a 700% increase in cost savings, for a campaign costs with an 11% improvement in overall ROI. From an internal perspective, we've seen a reduction in our model development times significantly. Driverless AI allows us to tune models faster and gain insights out of the entire process.”
Scott Pete, Director of Analytics and Insights, AIMIA
