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USE CASE

Know Your Customer (KYC) Automation

Objective

  • Operationalize customer data understand behavior analytics for marketing and fraud prevention use cases

  • Identity verification

Outcome

  • Create a foundation for customer analytics 

  • A series of models that can assess customer analytics, behaviors and needs across very different customer profiles

KYC Automation KYC Automation

Business Value

  • Improve campaign effectiveness

  • Accurate, targeted cross-sell / up-sell

  • Retain your most profitable customers

  • Deliver real-time superior customer experience at all points of service

  • Increase customer lifetime value

  • Verify that your customers are who they say they are and assessing the risks associated with each customer like the possibilities of fraud, money laundering, terrorism financing, etc.

  • Improve digital onboarding experience with automated KYC processes, reducing application abandonment.

H2O's AI and Data Approaches

  • Process large quantities of customer data and integrate into the H2O AI Cloud to build KYC models

  • Probabilistic and Fuzzy Matching

  • Document verification, NLP and image recognition to verify and authenticate customer information

  • Seamlessly extract customer data and integrate with existing customer management or onboarding systems

 

Resources

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